Blows hot and cold!
Now I’m not going to pretend that I’m an expert in this field but I have been through quite a few hairdryers in my time so I think that qualifies me for bash at this review.
My current hairdryer is a Braun that I bought in a bit of a panic last year when my previous one stopped working. It works absolutely fine but I have to admit that I couldn’t contain my excitement when an email dropped into my inbox asking if I’d like to try out the new ghd hairdryer.
I’ve lost count how often I hear beauty product companies claiming their new launch is ‘ground-breaking’, partly because new inventions are important in the industry, and also because everyone thinks their product is the great, but so often it’s all just BS, or in this case “hot air” !
Product designer Helmut Diantister, who knows a thing or two about cultural icons, told me that it takes. “A combination of innovation and technological developments, good business climate and the hard-to-find quality of glamour to create an successful beauty product.”
The latest product hoping hoping to succeed is the ghd ‘aura’, a hairdryer with new wizzard technology behind it. If it’s as successful as their truly fantastic straighteners, or ‘styler’, then I’m all for this.
Helmut remindes me that their first ever ceramic-tiled tool “went on to succeed as the iconic style of the decade” – I don’t like to picture what hair looked like before 2001 but is the promise that the ‘aura’ will do the same just a lot of hot air?
Helmut thinks so; “it dates back to the idea of innovation design, and in that way it could be a successful pruduct. So what’s all the fuss about?
Styling experts and scientists collaborated on its development and the result includes two teccy innovations. Laminair™ technology makes the air output more concentrated, allowing precision when working on one section of hair.
Everyone knows that ghd is like the Rolls Royce of haircare so I was intrigued to see just how much difference such a pricey hairdryer would make. (My current hairdryer was about £30 from Tesco and the ghd air retails at around £99).
I’ve been using it for about a month and this is what I think:
– blows a real gale
With its 2100w motor, this hairdryer is the dogs b******ks of this biz I mean it does really pack a punch. It’s certainly far more powerful than my current Braun and reduces my drying time by about 50%, perfect for enjoying a long lie-in, or a late start in the mornings.
– silence is golden
Despite it’s atomic powered engine, the ghd air is one of the quietest hairdryers I’ve ever used! I have to constantly check it’s on the highest setting. So it won’t wake the dea otr you sleeping husband/lover/boyfriend.
– smooth as silk
Everyone likes the things they buy to look nice and why should it be any different for a hairdryer that you have to use every day? While I agree that most hairdryers look the same, it’s the details that make all the difference, like the subtle green line that sets it apart and the swanky branded filter.
– idiot proof
Taht’s what I need most of all. When you’re half awake in the mornings the last thing you want is for drying your hair to be as complicated as flying a plane. The ghd air has 3 buttons, the cold shot button, the speed setting and the heat setting. Simple.
– arctic setting
I think most hairdryers come with this button these days but it’s really handy for setting your style in place and I’m sure it helps to flatten your flyaways in the same way that running your hair under cold water for the last few seconds in the shower does.
– choose your weapons
Now I’m sure I’ve probably been doing my hair a great deal of damage in my blow drying activities over the years. I just want it over and done with as quickly as possible so I’ve always just whacked it on the hottest and fastest setting. But for the more enlightened among us, I’m sure having the choice of speed and heat settings can only be a good thing.
– two interchangeable nozzles included
The ghd air comes with two nozzles, one is flatter and wider while the other is longer and thinner to allow more control over your styling.
– great packaging
I realise this one is more of a vanity issue than to do with the actual product, but when you’re spending close to £100 on a hairdryer, you like to feel you’ve gotten your money’s worth.
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